We had a chat with award-winning journalist, author, media personality, and human rights champion Alexandra Pascalidou to hear her insights on succeeding as a woman in the often challenging business world and her thoughts on empowerment, navigating gender biases and the role of fashion
Alexandra, what have been the key drivers of your own success?
My journey has been fueled by resilience, curiosity, and a deep desire to challenge the norms that try to keep us boxed in. Growing up in a poor and challenging environment, in the most marginalised and stigmatised suburb in Sweden, and I quickly learned that the world doesn't always hand you opportunities—you have to create them yourself. That mindset has been key. Whether it's journalism, TV, theater, or advocacy, my passion for storytelling, combined with my commitment to equality and human rights, has driven me to push boundaries. There's nothing like the satisfaction of seeing your hard work create real change, and that keeps me moving forward.
As an advocate for female empowerment, what does empowerment mean to you and how do you incorporate it in your life?
Empowerment to me is all about self determination and solidarity. It's about having the tools, confidence, and support to make your own decisions and chart your own path. In my life, empowerment is a daily practice. I've faced barriers, like many women, but I've turned those challenges into fuel for my advocacy. Whether in my writing, speeches, media, I make sure my message encourages women to speak up, step out, and claim their rightful place in society. And let's not forget to lift others as we rise—that's a key part of it too.
You’ve worked extensively for gender equality and have observed how men often receive more space in meetings, better evaluations and greater recognition. What practical strategies can women use to navigate these challenges?
It's so crucial to own your space! One thing I always remind myself and other women I mentor is to speak up, not just in meetings, but in ways that command attention. You don't need to shout; you just need to be clear, confident, and concise. Don't shy away from taking the lead, asking questions, or even taking a seat at the table where you can make your voice heard.
And when you get that recognition? Own it. Don't let anyone dim your shine.
Is there any particular book or podcast that has inspired you that you would like to recommend?
There are so many and I'd like to mention my own books - especially my first book, my autobiography "Bortom mammas gata" that is an empowering journey on how to tackle obstacles and building resilience to achieve your goals. I also recently started my Alexandras Talkshow (links below) where I interview inspiring personalities about their achievements and ambitions, their backlashes and bravery.
How do you think about what you wear for an important day to ensure that you feel your best?
What I wear is a reflection of how I want to feel. It's not just about the clothes; it's about the energy I bring into a room. When I'm about to take the stage or meet someone important, I choose outfits that make me feel strong, confident, and comfortable—something that feels me and highlights my personality. I like to incorporate pieces that carry meaning for me. When I feel good in what I'm wearing, my energy naturally shifts to a place of confidence and authority.
What is your favorite Capsuless piece and when do you wear it?
I chose the grey Empower dress that makes me feel ready to take on the world, whether I'm moderating a panel or heading into an important business meeting. It's one of those pieces in my wardrobe that gives me the perfect combination of empowerment and elegance.
Want more of this brilliant and inspiring mind? Go check out Alexandra’s mentioned book, her talk show and her upcoming play “Papporna” premiering on Dramaten on the 17th of April! Links below: